Everything You Need to
Run a Thriving B&B
Free downloads, paid toolkits, a step-by-step course, blog, podcast, and YouTube — built from 20+ years in hospitality and thousands of nights in properties worldwide.
No fluff. No hustle culture. Just practical tools for real B&B life.
20+
Years in Hospitality
87+
Blog Articles
5
Course Modules
900+
Email Subscribers
Founded by
Gerry MacPherson
Built from Real Experience — Not Theory
Every resource here comes from decades of hands-on hospitality work — inspecting properties, managing operations, and learning what actually moves the needle for independent B&B owners. No corporate fluff. No recycled advice.
One Place for Everything B&B
Organized by the outcome you want: more bookings, smoother operations, stronger guest experience, and better profit.
Free Downloads
Pricing calculators, SOP starters, revenue calendars, housekeeping checklists, and website conversion tools.
Browse free resourcesPaid Toolkits
Deep-dive systems for revenue, direct bookings, guest messaging, and operations SOPs.
Explore toolkitsBuild Your B&B Course
The full step-by-step system: planning, operations, guest experience, finances, safety, and marketing.
Explore the courseBlog
87+ practical articles on guest experience, revenue, management, and operations.
Read the blogPodcast
Weekly episodes on the real challenges B&B owners face — and the fixes that actually work.
Listen to the podcastYouTube
Short, actionable videos — quick wins, scripts, and systems you can apply between check-in and breakfast.
Watch on YouTubeQuick Wins You Can Use Today
Simple, focused resources you can implement in an afternoon (or a quiet evening after check-in). Free downloads via email — yours to keep and reuse.
Your B&B Starter Blueprint
7 essential steps to build a B&B guests rave about — even if you're new, nervous, or not sure where to start.
- Step-by-step planning framework
- Location, licensing & design essentials
- Guest experience foundations
12 Month Revenue Calendar
Plan demand, promos, and pacing month by month — so you're not scrambling when booking patterns shift. Built specifically for independent B&Bs, inns, and boutique properties.
- Google Sheet + Excel download — fully editable
- Includes a quick-start video and PDF guide
- 100% free (yours to keep and reuse)
Trusted by independent hotels, B&Bs, and boutique properties worldwide.
Bed & Breakfast Pricing Calculator
Stop guessing your nightly rate. Balance seasonality, demand, costs, and value — without scaring off the right guests or leaving money on the table.
- Google Sheet + Excel download — fully editable
- Seasonality & event-based pricing inputs
- Clear base rate & tiering model with 10-minute quick-start guide
Used by B&B owners, innkeepers, and boutique property managers worldwide.
Front Desk SOP Starter Pack
Faster check-ins, higher upgrades, consistent recovery — a starter set of front desk standards built for real B&B operations, not corporate hotel chains.
- Check-in flow with quality checkpoints
- Upsell scripts (late checkout, upgrades, add-ons)
- Complaint recovery flow (LEARN model)
Built from thousands of real guest interactions at independent properties.
Housekeeping QC + Turnover Timer
Cleaner rooms, fewer re-cleans, predictable staffing — a quality-control checklist plus turnover timing tool designed for B&Bs and small properties, not 200-room hotels.
- Room-by-room QC checklist (customisable)
- Turnover timing tracker & benchmarks
- Restock standards for linens & amenities
Trusted by hands-on B&B owners who care about the details.
Website Conversion Checklist
Turn 'just browsing' into direct bookings on your own site — clear messaging, trust signals, and simple fixes that actually move the needle for independent B&Bs.
- Above-the-fold essentials & trust drivers
- Offer + CTA framework for B&B websites
- Review & policy placement best practices
Helping B&B owners reduce OTA dependence, one website at a time.
Systems That Pay You Back
Repeatable systems so you can run your B&B like a business — without losing the heart of hospitality.
B&B Revenue Management Toolkit
Replace guesswork with a repeatable revenue system.
Includes:
- Advanced pricing calculator (LOS, booking window)
- Comp set tracker + parity audit
- Promo planner with ROI tracker
Direct Booking Growth Toolkit
Reduce OTA dependence and grow owned demand.
Includes:
- Homepage wireframe + offer matrix
- Email capture flows & abandon/retarget templates
- Review harvesting and UGC prompts
Front Desk + Guest Messaging Toolkit
Save time, set boundaries, and create a calm guest journey from inquiry to checkout.
Includes:
- Pre-arrival, in-stay & post-stay message templates
- Upsell & cross-sell scripts
- Complaint handling & recovery flows
Operations SOP Library
Consistency across shifts, fewer mistakes, faster training.
Includes:
- Front desk, housekeeping, maintenance, night audit SOPs
- Incident logs and training checklists
- Seasonal prep & deep-clean schedules
Get More. Pay Less.
Combine toolkits for the biggest impact — and the best price.
B&B Profit Bundle
- Revenue Management Toolkit ($199)
- Direct Booking Growth Toolkit ($149)
B&B Systems Bundle
- Front Desk + Guest Messaging Toolkit ($99)
- Operations SOP Library ($129)
All Toolkits Vault
- Revenue Management Toolkit
- Direct Booking Growth Toolkit
- Front Desk + Guest Messaging Toolkit
- Operations SOP Library
Everything you need except the full course.
Want the Full Step-by-Step System?
If you're building, rebuilding, or ready to level up, the course pulls everything together — planning, operations, guest experience, finances, safety, and marketing.
Build Your B&B: From Dream to Doors Open
- Business foundations that prevent expensive mistakes
- Guest experience standards that earn glowing reviews
- Pricing + finance tools to protect profit
- Safety + compliance essentials (without overwhelm)
- Marketing that fits real B&B life (not 'hustle culture')
Learn for Free — Blog, Podcast & YouTube
Hundreds of hours of free content to help you run a better B&B. Pick your preferred format and dive in.
Blog
87+ Articles
Practical, SEO-rich articles covering guest experience, revenue management, operations, and marketing for independent B&B owners.
Podcast
Weekly Episodes
Candid conversations about the real challenges B&B owners face — from pricing and guest complaints to marketing and work-life balance.
YouTube
Quick Wins Series
Short, actionable videos with scripts, systems, and strategies you can apply between check-in and breakfast. No fluff, just results.
Trusted by Hospitality Professionals
Industry experts who have collaborated with Beds, Breakfasts & Business.
“Gerry brings decades of real-world experience that you simply can't get from a textbook. His practical approach is exactly what B&B owners need.”
Mark Lumpkin
STR Cribs & Airbnb Renovation Expert
“The resources at Beds, Breakfasts & Business are built for the real world — not theory. That's what makes them so effective for independent operators.”
Dan Roberge
Maintenance Care
“What sets this apart is the combination of operational know-how with genuine passion for hospitality. It's rare to find both in one place.”
Stacy Garcia
Boutique Interior Design Expert
Featured Expert Interviews
Hear from Andy De Silva (Hotel Emporium), Bob Brown (“The Dirt Whisperer”), Jim Snediker (Stock Mfg), Mark Ross Smith (Loyalty Data Co), and more on the podcast.
Frequently Asked Questions
Quick answers to help you choose the right toolkit.
Yes. They're designed as quick wins you can implement immediately. Some include optional next steps if you want deeper systems.
Start with Your B&B Starter Blueprint. It helps you get the foundations right before you spend money (or time) in the wrong places.
Most owners see quick improvements with the Pricing Calculator (revenue) and Front Desk SOP Starter Pack (time + smoother guest experience).
Yes — most tools apply to small hospitality properties. If your model is different (self check-in, no breakfast, etc.), you can still adapt the SOPs and checklists.
No. These are built to be practical. Most are simple templates and checklists you can use right away — no special software required.
Toolkits solve a specific problem (pricing, SOPs, direct bookings). The course is the full end-to-end system that ties everything together — from planning through to marketing.
Absolutely. In fact, solo owners benefit most — because clear standards reduce decision fatigue and repeat work.
That's exactly why these exist. Start with one toolkit, implement one page or checklist, and build from there. Progress over perfection.
Ready to Run Your B&B with More Calm — and Better Profit?
Grab a free toolkit for a quick win today, or choose a paid system when you're ready to build repeatable results.
Practical, step-by-step resources made for real B&B life.